Curated Hospitality. Modern Stays.
Memorable Journeys.

The Refresh Collection reimagines historic properties into premium boutique stays that celebrate the character of their communities while delivering unforgettable modern experiences. We blend timeless charm with elevated design and thoughtful amenities, creating destinations that inspire, captivate, and stand apart in today’s travel landscape.

Family enjoying time in cozy hotel room.
Woman sitting on porch with dog
Man grilling burgers outdoors with family nearby.
Cozy bedroom with forest-themed wallpaper and window view.
Group toasting around outdoor campfire at night.

About us

The Refresh Collection was created to revive and reimagine hospitality for a new era.

Our mission is simple:


  • Curate unique properties that reflect the character of their surroundings.
  • Refresh historical buildings with modern comfort, design, and amenities.
  • Create memorable experiences for guests who value more than just a place to sleep.

What started with a single boutique property has grown into a collection of inspired stays — with new locations and brands joining our portfolio.


Our Vision

The Refresh Collection is more than a name — it’s a philosophy.
Both of our current motels preserve Door County’s character while delivering elevated experiences.

We believe in:
Modern rustic open-concept living room and kitchen

Thoughtful Design

Every detail, from interiors to guest experiences, is intentionally crafted.
Family relaxing on sunny beach day.

Effortless Hospitality

Every detail, from interiors to guest experiences, is intentionally crafted.
Cozy motel bed with orange blanket.

Elevated Comfort

Every detail, from interiors to guest experiences, is intentionally crafted.
An elevated take on the classic roadside motel. Spruce & Shore combines a serene setting with modern design touches that reflect the beauty of the natural landscapes of Door County — offering stylish rooms, curated interiors, and spaces that encourage both rest and connection.

Stylish Retreat

Featuring 13 motel rooms, several suites with fireplaces and kitchenettes, plus a standalone cottage—all professionally designed with warm textures, natural tones, and elevated finishes.
Cozy bedroom with forest mural and en suite bathroom.

Stylish Retreat

Featuring 13 motel rooms, several suites with fireplaces and kitchenettes, plus a standalone cottage—all professionally designed with warm textures, natural tones, and elevated finishes.
Spruce & Shore Motel exterior with chairs and sign.

Prime Location

Just steps from Fish Creek Marina, Alibi Dock, shopping, dining, and waterfront trails—yet peaceful enough for quiet moments on your porch with Adirondack seating.

Historic Revival

Originally part of the Eagle Inn in Ephraim during the 1960s, the motel building made its remarkable journey to Fish Creek by barge in 1981—an iconic moment that rooted it in the heart of Door County. In 2025, The Refresh Collection reimagined this storied property, transforming it with bold design, thoughtful renovation, and a new identity as Spruce & Shore Motel—a modern, boutique retreat that honors its history while offering an elevated experience for today’s traveler.
Cozy cabin living room with fireplace and bedroom view.
Woman in pool wearing glasses and black swimsuit

Guest-loved Amenities

Heated outdoor pool, keyless entry, virtual front desk, thorough digital local guides.
Smiling person sitting on a couch near window.
Modern hotel room with sea view and decor.
Cozy living room with modern kitchen and seating.
Children in pajamas smiling in bedroom

What Spruce & Shore Guests are Saying

This was our first trip to Door County in a very long time and we were excited to visit again. Spruce and Shore was the perfect place to spend our mini-vacation. The property is lovely. Our room was cute, comfortable and both spacious and cozy at the same time. The location is perfect – it’s quiet and relaxing but close enough to walk to restaurants and shopping.

Debbie C.

This was the most pleasant and comfortable stay for my daughter, granddaughter and myself. We stayed 3 nights and the 2 bedroom cottage was wonderful. The location cannot be better. The entire unit was immaculate. The beds are very comfy and the full kitchen was well equipped. There were laundry facilities in our unit. Plenty of parking right outside your door. I decided not to bring my dog but was sorry I didn’t because it would have been very convenient and easy to bring a pet. We loved it and are definitely planning another trip soon.

Kris O.

We had the best time staying at Spruce and Shore. You can’t beat the location—so walkable to shops, food, the water and anything you could need or want. It’s so cozy and cute in the room too! We loved being able to have our dog with us on our trip too. Would recommend again and again!

Katie R.

Absolutely loved the room and our stay. Cozy fireplace in living area. Complete and convenient kitchen. Very comfortable bed and refreshing shower. Easy and short walk to downtown area and straight across the street from the harbour. This will be our go to place each time in Door County! Awesome.

Martie S.
Fresh, bright, and welcoming — this property captures the essence of coastal living while offering contemporary comfort. With thoughtfully designed rooms and shared spaces, Fresh Coast makes every stay feel like a getaway.

Boutique Charm

Nestled in the vibrant heart of Fish Creek, the Fresh Coast Motel exudes boutique charm with its 15 beautifully renovated rooms. Each space boasts unique interiors that reflect a coastal aesthetic, offering stunning water views and all the modern comforts you could desire. This inviting retreat is not just a place to stay; it's an experience that captures the essence of relaxation and style.
Modern bedroom with lake view and cozy decor.

Boutique Charm

Nestled in the vibrant heart of Fish Creek, the Fresh Coast Motel exudes boutique charm with its 15 beautifully renovated rooms. Each space boasts unique interiors that reflect a coastal aesthetic, offering stunning water views and all the modern comforts you could desire. This inviting retreat is not just a place to stay; it's an experience that captures the essence of relaxation and style.
Modern kitchen with island and bar stools.

The Deckhouse

The Deckhouse is a luxurious short-term rental that offers an unforgettable experience. Spanning two stories, it features five beautifully appointed bedrooms and four modern baths. Guests can enjoy private decks, relax in the sauna, and take in the breathtaking views of Fish Creek Harbor and Peninsula State Park.

Thoughtful Upgrades

Experience professionally designed rooms that invite comfort and relaxation. Enjoy new furnishings and decor that create a warm atmosphere, complemented by modern lighting. Each room is equipped with Smart TVs, plush beds, convenient in-room microwaves, fridges, and luxurious bath linens that elevate your stay. Gather around the firepit in the cozy communal space, where you can unwind and connect with others.
Modern hotel room with king-size bed
People toasting around a campfire at night

Walkable & Welcoming

Enjoy direct access to the public beach, where you can relax by the firepit and socialize with friends. With off-street parking available and a convenient virtual check-in process, you’ll find it easy to settle in. Plus, the prime location makes it simple to explore nearby shops and eateries.
Fresh Coast Motel sign and building exterior
People talking by a cozy fire pit outdoors.
Group enjoying drinks and relaxing on a couch.
Modern living room with large window and chairs.
Luxury wooden sauna room with glass door

What Fresh Coast Guests are Saying

Fresh Coast Motel was the perfect place to stay with our dog! Our room was super clean, the location is perfect and walkable to all shops and restaurants in fish creek, and the staff was such responsive and quick with communication!

Elise R.

Great stay at the Fresh Coast Motel!! The service is great, very quick responses, they work to accommodate really well, and overall just a great experience. The location is great as well, close to the lake, close to a lot of good restaurants, coffee shops, and stores. The rooms were very clean. It was such a nice stay, and will definitely be looking to coming back to the same place in the future!!

Jack L.

We had the bed stay at Fresh Coast Motel. The rooms were absolutely adorable. It was clean and well kept. The beds were very comfortable. This motel was also pet friendly! Our pups loved it. The motel is located near downtown Fish Creek and within walking distance to everything. Their remote check in was user friendly and easy to navigate.

Emily K.

My wife and I stayed at the Fresh Coast Motel for the first time and were delighted we did so. We lacked nothing! The check in and out process was easy. The lake view was great. The room accommodations were totally thought out. The location was perfect for a Fish Creek walkabout and the lake park across the street. Plus, every question and request was promptly answered. This motel is a rare treat.

Ken B.
Group cutting ribbon at outdoor ceremony

Where We’re Going

Since our founding in 2023, The Refresh Collection has grown substantially, fueled by a passion for reimagining what hospitality can be. We’re eager to continue curating unforgettable stays for the modern traveler—each one rooted in history, shaped by community, and elevated with thoughtful, modern design. Looking ahead, we’re driven to deliver more and more experiences for our guests that create impactful memories and leave them feeling refreshed and rejuvenated.

Book Your Stay

Experience boutique hospitality reimagined.

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© 2026 The Refresh Collection
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